Zetrov is the Russian business empire founded by Nikloai Udinov as replacement to his old company after it expanded. After his death, Sergei Semak takes his place as CEO when it is assumed that the company's heir, Alexandra Udinov, is also dead.

Years later, however, Ari Tasarov, supervisor of Gogol, planned on taking over the company with Amanda. Alex and Nikita make sure that this not happen, and Alex, not wanting to run the company herself, sells all her shares to Ilya Levkin, a member of the board that her father had been impressed with.